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The Envelope, Please: The 2012 Capital Deployment Awards
Gregory V. Milano | Cash Flow | January 17, 2012 | CFO.com
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The winner of the gold medal is: acquisitions! The silver medal goes to buybacks and the bronze goes to building cash (believe it or not!)
Median price-to-book value across the market was over 20% lower than in 2007, and, with less acquisition activity, acquirers conceivably faced less competition.
Companies emphasizing buybacks did well in 2012. But this has not been the case according to our 10 years of data on the topic.
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Despite low M&A activity for most of 2012, acquisitions turned out to be the best use of
capital for shareholders.

A year ago I published the inaugural Fortuna Capital Deployment Awards based on the success or
failure of different capital deployment strategies in 2011.  The awards are different from others in
that they donít recognize individual company achievements but instead identify the success or
failure of different capital deployment strategies.
Consistent with last year, for 2012ís awards we studied the top 500 U.S. companies by market
capitalization. We compared the median  total shareholder return (TSR) including dividends and
share price appreciation of the top 100 companies in terms of capital deployed as a percent of cash
flow against the bottom 100.  To avoid waiting until April for year-end financials, we compared the
capital deployment rates for the first three quarters to the TSR for the full year.

Drum roll. The envelope, please. And the winner of the gold medal is: acquisitions! The silver medal
goes to buybacks and the bronze goes to building cash (believe it or not!).

Gold.  In 2012 being a top acquirer tended to benefit TSR more than any other use of capital. This
may seem ironic to many, given the plethora of studies showing how share prices tend to decline
when acquisitions are announced.

Why did the top 100 acquirers deliver median TSR that was 7.5% higher than non-acquirers in
2012? Perhaps acquisition prices were attractive.  Median price-to-book value across the market
was over 20% lower than in 2007, and, with less acquisition activity, acquirers conceivably faced
less competition.

Or maybe itís just that acquisitions are typically better than many think.  Over the last ten years, we
have found that the top acquirers outperformed the bottom group. Thus, in terms of direction, this
doesnít seem to be a one-off phenomenon--though 2012 was an above-average year for the TSR of
acquirers.
Silver.  The second best capital deployment strategy in 2012 was stock buybacks.  Buybacks deliver
better returns when the share price is generally rising so in a year when the S&P 500 index
increased 16% it is no surprise that the top 100 buyback companies delivered 4.8% higher TSR than
those not doing buybacks.

Just as in 2011, those buying back more than they issued didnít perform as well.  Buying up shares
issued either directly or via executive compensation plans benefited TSR by avoiding dilution. But
going beyond that--to actually reduce the share count--resulted in less TSR. Perhaps many
companies that reduce the share count are not investing in their future, so the share price tends to
perform worse.

Bronze. In 2012, building up cash balances was the third best use of the cash companies generated.
The top 100 companies that built cash on their balance sheet in 2012 delivered median TSR 4.7%
higher than companies the bottom 100 companies that reduced their cash balances. This certainly
hasnít been the case over the longer term - building cash usually results in lower TSR.

Perhaps the biggest surprise is that dividends, the gold medal winner for capital deployment in
2011, not only didnít warrant a medal in 2012 but the top-dividend payers this time around actually
delivered 2.7% lower TSR than the bottom-dividend payers.  Dividend payers tend to outperform in
bear markets and underperform in bull markets - and the market delivered above- average returns
in 2012.  Perhaps fiscal cliff concerns took priority as well as uncertainty about dividend tax rates,
which seemed to cause a sell-off in the shares of some dividend payers.

Another surprise in looking at this yearís awards was that companies deploying capital toward
buying property and plant and equipment did the worst in 2012 despite winning the silver last year.
In fact these capital expenditures have outperformed all other capital deployment uses over the last
ten years.
What does all of this mean for capital deployment strategy next year?  Here are five tips for an
effective capital deployment strategy:

1.  BE CAREFUL: Always start by assessing risk, capital structure, and financial policies to determine
if building cash balances and/or debt reduction should be prioritized to avoid instigating a crisis
that could have been avoided.

2.  PURSUE GROWTH:  Give a high priority to finding all desirable reinvestment opportunities
before contemplating distributions. In over 10 years of research on reinvestment opportunities, we
found that only capital expenditures, acquisitions, and R&D tended to improve TSR while dividends,
buybacks, and building cash all had a negative influence.

3.  GIVE INVESTMENT A CHANCE:  To ensure all desirable investments are considered, remove any
biases against investing in growth in planning and decision-making processes. Avoid messages that
convey arbitrary capital limitations, and remove excessive conservatism in investment analysis.

4.  DIVIDENDS ARE NOT FOR SPIN:  On average, top dividend payers delivered worse TSR than the
bottom dividend payers over the last ten years, yet many companies pay dividends and have strong
TSR.  Dividends can be effective but avoid using dividend increases to ďconvey confidenceĒ when
earnings and cash flow are flat. Investors are rarely deceived by this.

5.  TIME BUYBACKS WELL:  Companies emphasizing buybacks did well in 2012. But this has not
been the case according to our 10 years of data on the topic. Repurchase stock when the stock price
is expected to rise due to unfolding profitable growth opportunities that are not fully reflected in the
share price. Try to buy more when the stock dips below the ongoing trend and less when it is above.
Or, at a minimum, buy back a constant amount each quarter to avoid overbuying when the stock
peaks.

Following these five important capital deployment tips will likely lead to better share price
performance through a better balance of growth, profitability, and capital utilization.
Gregory V. Milano, a regular CFO columnist, is the co-founder and chief executive officer of Fortuna Advisors LLC, a value-based strategic advisory firm.
These findings and interpretations are intended to help companies make
strategic capital deployment choices for 2013. It is certainly challenging to
determine how much capital should be deployed to invest in research and
development, purchase plant, buy equipment, or make acquisitions versus distributing capital via
dividends or share repurchases.  Indeed, choosing capital deployment strategies are among the
most significant responsibilities of CEOs, CFOs, and board directors today.